"I think that for 2012, let's make 'lumen' the word of the year," said Adam Gottlieb, spokesman for the California Energy Commission in Sacramento. " When you buy a light bulb, you don't buy 100 watts. You are buying the amount of brightness it puts out."
AOL Energy: Shedding New Light on Efficient Bulbs
[Rose] DiNapoli said she was skeptical but welcomed the chance to work with the Lumen Coalition, using her own suburban Washington home as a test case, to find energy-saving alternative bulbs that would give light at least as good and hopefully better quality than the traditional bulbs she replaced.


